We're thrilled to announce the launch of our ComeTogetherTO initiative. We've partnered with a Canadian fabric company to send out 2,000 at home sewing kits in Sampler boxes to our consumers with sewing super powers. With these kits, our members will be able to produce over 20,000 non-medical grade masks to be donated to members of the Toronto community in grocery stores and shelters. We hope these masks will help as an additional protective measure for members of the Toronto community and help limit the spread of COVID-19.
We also partnered with leading CPG giant Procter & Gamble who donated 1,000 laundry detergent pods to help sewers clean the masks before donating. Local fulfillment house CF&R also joined our initiative to offer printing and fulfillment services and will be responsible for delivering the kits to sewers while local courier Envoi joined to offer free no-contact pickup of masks to be donated to delivery drivers.
"Our drivers brave the outdoors every day so the rest of us don't have to. Gestures like this one from Sampler, go a long way in not just lifting their spirits when they see the community acknowledging their efforts, but also in keeping our team on the road safe and minimizing the risk of spreading COVID-19. We are extremely grateful to Marie and her team for putting together this initiative," said Maarij Rehma, CEO of Envoi.
Marie Chevrier, Founder of Sampler, said: "COVID-19 is impacting everyone and like many others in our community, Sampler was looking for a way to do its part. I'm so inspired that so many of our members were willing to leverage their sewing skills to produce 20,000 masks that will help protect essential workers and other key members of our community. This initiative just proves how much we can accomplish when we all come together and in times like these that is exactly the glimpse of hope we all need."
Sampler is the leading direct to consumer product sampling platform helping brands like L'Oréal and Nestlé deliver samples directly to consumers' homes. Sampler has worked with over 300 brands reaching over 50 million consumers globally in 24 different countries and its most notable clients include CPG industry giants Unilever, Procter & Gamble, Pepsi, Henkel, and Kimberly Clark.