At Sampler, we love to support emerging brands in their retailer relationships–whether it’s driving trial into new regions, or gather data-driven results for their teams and partners. Jason Krolikowski (known as JK), Whole Foods Global Category Manager for Candy and
Brands have been relying on product sampling to spread the word about their products for decades. As the Consumer Packaged Goods space continues to evolve, the product sampling methods they use are evolving as well. What used to be a
We became freebie hunters to prove it.
Consumer buying patterns are often swayed by many contributing factors. Whether it’s the changing seasons or major holidays (like Christmas and Halloween), a wide range of factors come into play when studying consumer buying patterns. But what about New Year’s?
Coupons are a great way for Sampler to measure the success of our campaigns, we often include brand coupons with our samples so we know that we’ve converted a sampler into a paying customer when they redeem. It’s a great