As a brand manager, you have to think about a marketing mix that includes everything from radio ads to SEO. You’re expected to master wide range of skills in order to promote your brand, but let’s be serious…it’s impossible to
It’s beginning to look a lot like Christmas. Decorations and cozy sweaters mark the start of the holiday season, and more importantly, the biggest time of year for brands and retailers. Every December, stores and E-Commerce platforms are flooded with
The digital age has changed everything we thought we knew about marketing. From tablets to smartphones, society is more connected and interactive than ever before. By pushing your marketing towards a more digital approach, you can strengthen your brand’s connection
The news is out! Sampler was selected as one of 8 lucky startups set to collaborate with Mondelez as part of their Shopper Futures program. The program is a 90-day partnership between startups, retailers and brands aimed at building efficiencies
Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it’s through targeted sampling strategies that brands can
With Halloween fast approaching, consumers and brands alike are getting into the spirit of the season. As a brand, it is vital to constantly be in tune with seasonalities, and to have a malleable marketing strategy that can be tailored
Every brand has a unique identity that sets them apart from their competitors. The manner in which a brand conveys their messaging to their audience is known as a brand voice. Looking to further advance the way you communicate with
