Sambucol was looking to distribute trials of their Natural Cold & Flu liquid capsules to primary shoppers during the cold & flu season.
Sambucol distributed their offers through the Sampler Exchange targeting the primary shopper within Sampler’s Mom & Kids Audience Network.
Sampler’s Mom & Kids Network includes leading parenting website such as:
Consumers who follow these parenting websites were invited to join a sampling program by filling out a quick consumer profile powered by Sampler.
That profile helped them match with samples from awesome brands like Sambucol. When a consumer that matched with the targeting perimeters pre-set by the brand connected, they were presented a list of samples that they could choose to trial.
Every consumer could select up to 4 samples and, if they chose to trial Sambucol, their product was delivered to their doorstep with other products from non-competing categories.
The sample was accompanied with a discount for their next purchase and Sampler followed up with a survey to help Sambucol gather insights on the consumer’s product satisfaction.