Sambucol Success Story


Sambucol was looking to distribute trials of their Natural Cold & Flu liquid capsules to primary shoppers during the cold & flu season.

Must haves:

  • Timeliness: Getting products in the hands of consumers before, or during the peak of, the cold & flu season
  • Targeting: Reach primary shoppers with tendency to buy natural products


Sambucol distributed their offers through the Sampler, targeting primary shoppers within Sampler’s Audience Network.  

Consumers were invited to join a sampling program by filling out a quick consumer profile powered by Sampler. When a consumer matched with the targeting perimeters pre-set by Sambucol, they were matched with a sample to trial. Their product was delivered to their doorstep with other products from non-competing categories, and accompanied by a discount for their next purchase.

Key insights:

  • 70% of consumers who participated in the sampling program registered for follow-up content from the brand.

  • 41% of consumers who trialed the product provided feedback during the follow-up survey.

  • 74% of consumers showcased an intent to purchase the product after trying it.

  • Based on the product’s customer lifetime value, the campaign is projected to result in more than a 4X return on investment