Unilever’s Shopper Marketing Program Targets Hispanic Consumers

Unilever’s Shopper Marketing Program Targets Hispanic Consumers
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Unilever brand Dove was looking to target Hispanic consumers who shop at Kroger and to recommend a deodorant that matched the key attributes the customer was looking for.

About

Kelly is the Director of Marketing at Sampler. With a background in advertising and content strategy, Kelly often shares insights as a contributed writer on the Sampler blog.

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