Sampler acquires AdMass

Sampler expands product offering by adding AI and UGC capabilities via acquisition of AdMass

TORONTO, July 10, 2023 - We are pleased to announce our acquisition of AdMass! Admass is an AI-powered SaaS platform that enables brands and their agencies to create data-driven user generated content promotions. This marks our second acquisition in just four months, following the successful completion of our acquisition of beauty digital sampling agency abeo in March 2023. The back-to-back acquisitions are part of our company’s strategic efforts to expand our product offering and accelerate growth.

The deal with AdMass will enable us to integrate the platform’s user-generated content (UGC) collection and measurement capabilities directly into our brand platform and consumer experience. Through this strategic acquisition, Sampler clients will have the opportunity to incorporate UGC capabilities into their Sampler campaigns, leveraging the power of brand advocates and the social reach of Sampler’s growing community of nano-influencers. The integration will also provide brands with an unprecedented level of data, allowing them to target a more precise audience and gain valuable insights that will enhance the effectiveness of their overall marketing strategies.

“Sampler’s mission is to help brands deliver personalized product experiences at scale. To date, you probably know us as the company that digitized product sampling, but we’re also a shopper data company on track to hit 1B first-party data points by 2024.” says Marie Chevrier, Founder & CEO of Sampler. “The acquisition of AdMass will help us accelerate our innovation in new types of product experiences and advancements in our data offering.” 

By rapidly expanding our data and AI capabilities, we aim to deliver more personalized and data-driven product experiences, further redefining how consumers discover and engage with brands.

As part of the transaction, AdMass’ two Co-Founders, Yuri Kaplan and Daniel Lasek will join Sampler. The team consists of serial entrepreneurs who have been deeply ingrained in the AI space and have been specially selected to participate in the esteemed NEXT AI program. 

  • Yuri Kaplan, the CEO and Co-Founder of AdMass, brings a wealth of entrepreneurial experience and expertise in advertising and technology. With a passion for authenticity in advertising, Yuri's recent addition to the Sampler team will allow him to accelerate his vision as he joins Sampler as a Product Manager, Data Products.

  • Daniel Lasek, the CTO and Co-Founder of AdMass, is an experienced self-taught developer with a strong background in AI. With a successful track record of launching businesses and developing high-value AI algorithms, Daniel will be joining Sampler as a Back-End Developer, eager to contribute his expertise to these combined forces.

“The moment we met Sampler we saw the synergies between us and It was clear we were on a similar mission. We were impressed by Sampler’s platform and vast first party data set. As we started working together and saw the impact that the AdMass model could have on Sampler’s clients and highly engaged audience, we knew we wanted to take the relationship to the next level.” said Yuri Kaplan, CEO and Co-Founder of AdMass.

We boast a robust network of over 4 million consumers, with a collective buying power of $36 billion USD/$47 billion CAD and a potential social reach of 2.5 billion. With the acquisition of AdMass, we are on track to reach one billion first-party data points in early 2024, solidifying our position as a leader in data-driven product experiences.

Media Contact:

Liana Timbol

Talk Shop Media 



Interested in learning more about Sampler?

Connect with one of our sampling experts today

Speak to a sampling expert