Samples are the third-largest driver of full-size product purchases - and when paired with the power of Sampler's advanced targeting capabilities, you can ensure your samples make it into the hands of the consumers most likely to love and purchase your products.
Reach the highest potential consumers, wherever they are on the buying journey:
With Sampler, you can combine the power of product trial with educational touchpoints to nurture consumers from consideration to conversion. Each program can include a series of amplifiers meant to communicate your brand and product story, foster product education and provide a seamless path to purchase by including coupons or special offers.
Intent to Purchase | % Recommend to a Friend | Coupon Redemptions
84.51 and Sampler have partnered to offer Kroger's first digitally-powered sampling program that enables pickup & delivery shoppers to engage with products through a premium, direct-to-home sampling experience. This program uses closed-loop measurement to accurately measure incremental sales lift and tie it directly back to the sampling program.
Read the latest from our team of experts.