Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.com
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We deliver data-driven product experiences that create personalized relationships between people and brands.
Founded in 2013, Sampler has powered digital sampling programs globally across channels, categories and industries.
Brands trust Sampler with
their marketing campaigns
Consumers have joined Sampler to discover their
new favorite products
First Party data points
Integrations
Available in
Countries
Sampler is the trusted partner for leading consumer brands. Over 1000 brands have used Sampler to reach high value consumers at all stages of the buying journey.
Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential
Create social proof and build pre-launch buzz
Develop sales & marketing plans beyond first trial that leverage deep insights
Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns
Create a unique, interactive at-home product trial experience that complements in-store and online shopping
Gather robust retail shopper-data to discover which retail shoppers are most likely to buy your products and identify future shopper marketing efforts
Acquire first-party data to unlock personalized communication
Get your product into the hands of consumers that represent the greatest potential with samples they actually want
Create an authentic connection powered by insight
Leverage highly-targeted omnichannel campaigns to reach your ideal consumers - wherever they are
Capture CRM data more cost-effectively than traditional CRM acquisition methods
Tap into Sampler's engaged audience with over 600M+ 1P Data points to gather data beyond demographics and enrich your CRM profiles
Boost the effectiveness of paid media campaigns with a sampling call-to-action
Reach new consumers at a fraction of the cost of a typical media campaign via Sampler's highly engaged Audience
Capture 1st party data to fuel personalized re-marketing campaigns
Introduce your products to new consumers with the highest-potential to purchase
Measure the impact of sampling on retail sales through the first-and-only sampling program that measures sales lift via closed loop measurement on Kroger.com
Drive demand post-trial through coupons and special offers
Gain access to invaluable purchase data including intent to purchase
Let's chat about how Sampler can reach your brand's objectives.
Speak to a Sampling Expert
Say goodbye to siloed sampling initiatives. Our breadth of sampling channels allows brands to tackle multiple marketing objectives and meet consumers at key moments in their journey to create personalized, 1:1 relationships.
Introducing...
Harness our expertise working with hundreds of beauty brands on digitally integrated, cross-channel campaigns.
“Sampler has impacted Path of Life's bottom line with a concrete and trackable ROI for product trial to report to our leadership team. In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption. The consumer feedback collected in our Sampler program provided a great wealth of knowledge. It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.”
"Your product may be the best in the world, but there are 1000 brands doing the same thing today. Investors will say to you like why doesn’t P&G, and Kraft Foods carry your product if it’s so good? Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new. And we’ll use our Sampler data at all our pitches moving forward."
With a millennial target audience in mind, o.b. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. The product was a hit amongst claimants with 82% stating that they were likely or very likely to recommend to a friend.
“Working with the Sampler team was amazing. They were responsive from the very beginning helping us understand how the process worked and what to expect. From the time they published our offer, we had an opt-in rate of almost 75% so we had great customer engagement which is super important for a new brand like ours.”
"Our experience with Sampler was great, they have a very user-friendly platform that's easy for brands to engage with. Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience."
"We’ve been working with Sampler for over a year and a half now and we’ve been acquiring very segmented emails, new CRM opt-ins, reviews, and of course, down the line, new purchases in brick and mortar and on eCommerce. We’ve been working with the Sampler team in Canada very efficiently to help us fulfill our samples within the US and Canadian markets and we’ve been syndicating reviews with our website which has been beneficial for everybody worldwide."
Senior eCommerce Manager at L'Oréal
Everything you need to know to connect with consumers today
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