Founded in 2013, Sampler has powered digital sampling programs globally across channels, categories and industries.
Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. With a potential reach of 50M+ and over 700 segments to choose from, you can target and reach consumers by region, demographics, lifestyle, personal interests, dietary preferences and much more.
Have a product that’s trickier to ship? You can still launch powerful programs by opting for a high value digital offer like a discount coupon instead.
After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Once a consumer matches with your sample, we process, package and deliver it directly to their doorstep in a safe and contactless way. They’ll get a chance to experience products they love, including yours, right in the comfort of their own home.
Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey. Our platform lets you easily syndicate your ratings and reviews to your eCommerce site and help you build trust and credibility at the point of purchase.
Say goodbye to siloed sampling initiatives. Our breadth of sampling channels allows brands to tackle multiple marketing objectives and meet consumers at key moments in their journey to create personalized, 1:1 relationships.
Harness our expertise working with hundreds of beauty brands on digitally integrated, cross-channel campaigns.
“Sampler has impacted Path of Life's bottom line with a concrete and trackable ROI for product trial to report to our leadership team. In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption. The consumer feedback collected in our Sampler program provided a great wealth of knowledge. It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.”
Brand Manager at Path of Life
"Your product may be the best in the world, but there are 1000 brands doing the same thing today. Investors will say to you like why doesn’t P&G, and Kraft Foods carry your product if it’s so good? Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new. And we’ll use our Sampler data at all our pitches moving forward."
CEO & Co-Founder of ZerodB
With a millennial target audience in mind, o.b. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. The product was a hit amongst claimants with 82% stating that they were likely or very likely to recommend to a friend.
“Working with the Sampler team was amazing. They were responsive from the very beginning helping us understand how the process worked and what to expect. From the time they published our offer, we had an opt-in rate of almost 75% so we had great customer engagement which is super important for a new brand like ours.”
Co-Founder and CMO at Truman’s
"Our experience with Sampler was great, they have a very user-friendly platform that's easy for brands to engage with. Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience."
Creative Brand Manager at Shameless Pets
"We’ve been working with Sampler for over a year and a half now and we’ve been acquiring very segmented emails, new CRM opt-ins, reviews, and of course, down the line, new purchases in brick and mortar and on eCommerce. We’ve been working with the Sampler team in Canada very efficiently to help us fulfill our samples within the US and Canadian markets and we’ve been syndicating reviews with our website which has been beneficial for everybody worldwide."
Senior eCommerce Manager at L'Oréal