Omnichannel product experiences

We help brands reach and build relationships with high value consumers through digitally targeted sampling programs.

UGC from real Samplers

Maximize your marketing dollars

Build smarter digital sampling programs that reach highly targeted consumers at every stage of the buying journey.

Get your product into the right hands with our advanced targeting capabilities.

Quickly populate ratings and reviews on new and existing products to boost credibility and conversion.

Drive email opt-ins and continue the conversation with high-value consumers.

Build effective post-sampling remarketing campaigns and guide consumers all the way to purchase.

Launch sampling programs that boost in-store and online purchases post-trial.

Collect genuine consumer feedback and user-generated content from your brand's biggest fans.

You're in great company

Sampler is the trusted digital sampling partner for leading brands. Over 1000 CPG leaders use Sampler to reach high value consumers at all stages of the buying journey.


Meet Sampler

See how brands launch winning sampling programs using our all-in-one platform.

How it works

Target your highest-value consumer

Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. With a potential reach of 50M+ and over 700 segments to choose from, you can target and reach consumers by region, demographics, lifestyle, personal interests, dietary preferences and much more.

Have a product that’s trickier to ship? You can still launch powerful programs by opting for a high value digital offer like a discount coupon instead.

Deliver samples to their doorstep

After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Once a consumer matches with your sample, we process, package and deliver it directly to their doorstep in a safe and contactless way. They’ll get a chance to experience products they love, including yours, right in the comfort of their own home.

Guide your consumers all the way to purchase

Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey. Our platform lets you easily syndicate your ratings and reviews to your eCommerce site and help you build trust and credibility at the point of purchase.

Interested in learning more about Sampler?

Connect with one of our sampling experts today

Speak to a sampling expert

Sampler is loved by

“Sampler has impacted Path of Life's bottom line with a concrete and trackable ROI for product trial to report to our leadership team. In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption. The consumer feedback collected in our Sampler program provided a great wealth of knowledge. It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.”


Brand Manager at Path of Life

Read Path of Life Success Story →

"Your product may be the best in the world, but there are 1000 brands doing the same thing today. Investors will say to you like why doesn’t P&G, and Kraft Foods carry your product if it’s so good? Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new. And we’ll use our Sampler data at all our pitches moving forward."


CEO & Co-Founder of ZerodB

Read Zero dB's Success Story →

With a millennial target audience in mind, o.b. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. The product was a hit amongst claimants with 82% stating that they were likely or very likely to recommend to a friend.

Read the full success story here

“Working with the Sampler team was amazing. They were responsive from the very beginning helping us understand how the process worked and what to expect. From the time they published our offer, we had an opt-in rate of almost 75% so we had great customer engagement which is super important for a new brand like ours.”


Co-Founder and CMO at Truman’s

Read Truman's Success →

"Our experience with Sampler was great, they have a very user-friendly platform that's easy for brands to engage with. Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience."


Creative Brand Manager at Shameless Pets

Read Shameless Pets Success Story →

"We’ve been working with Sampler for over a year and a half now and we’ve been acquiring very segmented emails, new CRM opt-ins, reviews, and of course, down the line, new purchases in brick and mortar and on eCommerce. We’ve been working with the Sampler team in Canada very efficiently to help us fulfill our samples within the US and Canadian markets and we’ve been syndicating reviews with our website which has been beneficial for everybody worldwide."


Senior eCommerce Manager at L'Oréal

In the Press

See all press coverage →

Interested in learning more about Sampler?

Connect with one of our sampling experts today

Speak to a sampling expert