Omnichannel product experiences

We deliver data-driven product experiences that create personalized relationships between people and brands.

We're redefining how consumers discover and engage with brands

Founded in 2013, Sampler has powered digital sampling programs globally across channels, categories and industries.


Brands trust Sampler with
their marketing campaigns


Consumers have joined Sampler to discover their
new favorite products


First Party data points



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You're in great company

Sampler is the trusted partner for leading consumer brands. Over 1000 brands have used Sampler to reach high value consumers at all stages of the buying journey.


Learn how a leading condiment brand drove a 3x lift in sales with Sampler

Read the Success Story

How it works

Target your highest-value consumer

Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. With a potential reach of 50M+ and over 700 segments to choose from, you can target and reach consumers by region, demographics, lifestyle, personal interests, dietary preferences and much more.

Have a product that’s trickier to ship? You can still launch powerful programs by opting for a high value digital offer like a discount coupon instead.

Deliver samples to their doorstep

After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Once a consumer matches with your sample, we process, package and deliver it directly to their doorstep in a safe and contactless way. They’ll get a chance to experience products they love, including yours, right in the comfort of their own home.

Guide your consumers all the way to purchase

Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey. Our platform lets you easily syndicate your ratings and reviews to your eCommerce site and help you build trust and credibility at the point of purchase.

A solution for every marketing objective

Boost sales through highly-targeted product trial

Introduce your products to new consumers with the highest-potential to purchase

Measure the impact of sampling on retail sales through the first-and-only sampling program that measures sales lift via closed loop measurement on

Drive demand post-trial through coupons and special offers

Gain access to invaluable purchase data including intent to purchase

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Accelerate your retail partnerships

Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns

Create a unique, interactive at-home product trial experience that complements in-store and online shopping

Gather robust retail shopper-data to discover which retail shoppers are most likely to buy your products and identify future shopper marketing efforts

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Overcome innovation challenges by creating winning product experiences

Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential

Create social proof and build pre-launch buzz

Develop sales & marketing plans beyond first trial that leverage deep insights

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Harness the power of digital sampling to maximize your marketing dollars

Boost the effectiveness of paid media campaigns with a sampling call-to-action

Reach new consumers at a fraction of the cost of a typical media campaign via Sampler's highly engaged Audience

Capture 1st party data to fuel personalized re-marketing campaigns

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Build an unparalleled view of your consumers

Acquire first-party data to unlock personalized communication

Get your product into the hands of consumers that represent the greatest potential with samples they actually want

Create an authentic connection powered by insight

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Enhance your CRM Strategy

Leverage highly-targeted omnichannel campaigns to reach your ideal consumers - wherever they are

Capture CRM data more cost-effectively than traditional CRM acquisition methods

Tap into Sampler's engaged audience with over 600M+ 1P Data points to gather data beyond demographics and enrich your CRM profiles

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We live and breathe data-driven product experiences.

Let's chat about how Sampler can reach your brand's objectives.

Speak to a Sampling Expert

Reach your ideal
wherever they are

Say goodbye to siloed sampling initiatives. Our breadth of sampling channels allows brands to tackle multiple marketing objectives and meet consumers at key moments in their journey to create personalized, 1:1 relationships.


Omnichannel product experiences for beauty brands.

Harness our expertise working with hundreds of beauty brands on digitally integrated, cross-channel campaigns.

Sampler is loved by

“Sampler has impacted Path of Life's bottom line with a concrete and trackable ROI for product trial to report to our leadership team. In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption. The consumer feedback collected in our Sampler program provided a great wealth of knowledge. It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.”


Brand Manager at Path of Life

Read Path of Life Success Story →

"Your product may be the best in the world, but there are 1000 brands doing the same thing today. Investors will say to you like why doesn’t P&G, and Kraft Foods carry your product if it’s so good? Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new. And we’ll use our Sampler data at all our pitches moving forward."


CEO & Co-Founder of ZerodB

Read Zero dB's Success Story →

With a millennial target audience in mind, o.b. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. The product was a hit amongst claimants with 82% stating that they were likely or very likely to recommend to a friend.

“Working with the Sampler team was amazing. They were responsive from the very beginning helping us understand how the process worked and what to expect. From the time they published our offer, we had an opt-in rate of almost 75% so we had great customer engagement which is super important for a new brand like ours.”


Co-Founder and CMO at Truman’s

Read Truman's Success →

"Our experience with Sampler was great, they have a very user-friendly platform that's easy for brands to engage with. Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience."


Creative Brand Manager at Shameless Pets

Read Shameless Pets Success Story →

"We’ve been working with Sampler for over a year and a half now and we’ve been acquiring very segmented emails, new CRM opt-ins, reviews, and of course, down the line, new purchases in brick and mortar and on eCommerce. We’ve been working with the Sampler team in Canada very efficiently to help us fulfill our samples within the US and Canadian markets and we’ve been syndicating reviews with our website which has been beneficial for everybody worldwide."


Senior eCommerce Manager at L'Oréal

Download our free product sampling guide

Everything you need to know to connect with consumers today

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