This premium sampling experience is only available to active Kroger.com shoppers.
Each shopper builds their own unique sampling experience and samples are delivered separately from the grocery order, removing distraction and allowing shoppers to fully engage with your brand in the comfort of their homes.
Shoppers self-select a limited number of samples to try, encouraging trial of new products & brands.
The pilot program identified that 74% of shoppers had not purchased any product from participating brands in the previous 52 weeks before trying a sample.
Maximize your impact with Kroger.com shoppers by gathering an influx of authentic, credible product reviews directly to your Kroger.com product pages.
Brands can tap into robust insights and analytics to better understand how products are received by Kroger shoppers across various segments.
Quantify the impact of sampling on retail sales through closed-loop measurement.
To date, sampled households have converted to purchase at an average 19.7x higher rate than the control group