Sampler Solutions | New Product Launch

Set up your next launch for ultimate success

We help brands pin-point the people most likely to love their product and gather feedback to arm them with pivotal information to set up their launch for ultimate success.

Engage with the right people, wherever they are

30k

New products are launched every year, and a whopping 70% of those launches fail.

Giving consumers the opportunity to touch and try a product is among the most effective ways of accelerating awareness and communicating brand value.

Targeted digital sampling programs allow you to cut through the crowded marketplace and deliver interactive at-home product experiences to consumers that represent the greatest potential.

Create social proof

72%

of customers won’t take any buying actions until they’ve read reviews

Digital product sampling campaigns are a guaranteed way to generate product reviews - Sampler collects 1,800 reviews every hour!

An influx of new reviews will help build buzz pre-launch, increase search engine ranking, instill confidence in first-time buyers, and demonstrate the product's success at retail.

Gather data and insights to inform product development and fuel personalized marketing

600M+

First party data points

Sampler is powered by 600M+ first party data points that can help you understand your target consumer better and build a personalized relationship with them.

With Sampler Insights you can uncover:

+New, high-potential audience segments+Distribution opportunities+Themes in consumer sentiment to inform product development+First-party data to support future marketing opportunities

Sampler features to boost your new product innovation's success

Boost online presence at retailers through gathering ratings and reviews. Syndicate all reviews to major retailers.

Advanced targeting capabilities powered by first-party data to reach only your ideal consumers.

Seamlessly integrate at-home trial experiences with other marketing initiatives like paid ads.

Educate consumers on your new product innovation through post-trial communication.

Drive initial sales at retail through high value physical coupons for full size products.

Machine learning to mine consumer feedback efficiently for future innovation.

You're in great company

How Wild Planet Drove Sales, Household Penetration, and More with Sampler

How Tim Hortons leveraged Sampler to fuel brand awareness in the United States

How Scout used digital sampling to kickstart a relationship with Sprouts

See all success stories

Let's talk best practices

Read the latest from our team of experts.

How to Launch a New Product: Product Launch Checklist

CPG Innovation: 7 Ways to Keep Your Competitive Edge in 2024

How to Accelerate eCommerce with Sampling

See all blog post

Supercharge your product innovations