Results from Kroger eCommerce Sampling Pilot Phase I (Nov 2021 – Mar 2022)
This premium sampling experience is only available to active Kroger.com shoppers. Each shopper builds their own unique sampling experience (maximizing new household penetration), and samples are delivered separately from the grocery order, removing distraction and allowing shoppers to fully engage with your brand in the comfort of their homes.
Shoppers self-select a limited number of samples to try, encouraging trial of new products & brands. The pilot program identified that 74% of shoppers had not purchased any product from participating brands in the previous 52 weeks before trying a sample.
Gather an influx of authentic, credible product reviews directly to your Kroger.com product pages. Brands can tap into robust insights and analytics to better understand how products are received by Kroger shoppers across various segments.
Top-performing pilot brands saw 25% of shoppers who tried a sample purchased 1 or more products from the brand in the 8 weeks after sampling.
Get your products directly into the homes of active Kroger eCommerce householdsLearn more