The Rise of Targeted Product Sampling: Letter from Sampler CEO

January 9, 2019
Marie Chevrier Schwartz


The Rise of Targeted Product Sampling: Letter from Sampler CEO

The top trending story in ad-tech today is Amazon quietly piloting a targeted digital sampling offering, and we could not be more excited. Amazon’s entry further validates Sampler’s major market opportunity helping brands create direct-to-consumer digital sampling strategies. As Amazon allows brands to reach its own closed network of shoppers, Sampler will continue to help you keep your channels diversified and open with digital sampling solutions for Direct to Consumer and Shopper Marketing strategies.

When we started Sampler in 2013, we did so with the vision that the best way to convert a consumer to purchase is by letting them try your product. Ask any brand what makes their product so special and they’ll answer: “Its taste, its texture, its quick absorbency…” Advertising can only take you so far -- consumers need to experience your product directly to become loyal customers. As brands shift to digital, direct relationships with consumers are critical. Sampler’s mission has always been to help brands build those relationships across all of their channels by leveraging the power of product sampling. With 5 years of experience in the space, Sampler is uniquely positioned to help brands and agencies navigate this new digital landscape.

If you're interested in learning more about: The Power of Combining Product Sampling and Media, we’ll be hosting a webinar on the subject Tuesday, January 22nd at 2:30pm EST. You can register to the webinar at this URL:

I am so proud of the hard work that our team has put into developing this market over the last 5 years and we could not be more excited about the future of targeted digital product sampling. - Marie Chevrier, Founder & CEO of Sampler

About Sampler: Sampler is the leader in Direct-To-Consumer product sampling. With operations in 18 countries, Sampler helps brands across every consumer packaged good category build targeted online sampling programs that scale. Venture-backed and headquartered in Toronto, the company was founded by serial entrepreneur Marie Chevrier in October 2013. Sampler’s customer includes both an impressive list of challenger brands and a long list of the world’s largest conglomerates including Nestle, Unilever and L’Oréal.


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