Behind the brand: Love Good Fats

Fat is back, sugar is out. Suzie Yorke is on a mission to bring healthy high-fat low-carb snacks to North America with her keto-friendly company Love Good Fats. We met with their VP of Marketing, Rosemary Whaling to tell us more about their ridiculously delicious snack bars. Don't forget to subscribe to our channel to stay updated on all things Sampler!

Hi, I’m Rosemary Whaling. I'm the VP of Marketing for Love Good Fats. Love Good Fats are ridiculously delicious snack bars that are low in sugar and high in good fats from nut butters and coconut oil — so they're a really great low carb snack and you can find them at all kinds of major grocers in both Canada and the US. So, Love Good Fats come in 10 great flavors in our bars and then we also have two shake flavors both chocolate and vanilla. What makes Love Good Fats special is they're one of the very few low carb bars on the market and they have a very. unique texture. They have a melt in your mouth truffle like texture that’s very very different from other bars. So, sometimes people ask us about our tagline and our tagline is fat is back and sugar is out and I've had the question many times, “How can you put fat in one not just your logo but in your slogan? You're crazy! You're gonna turn people off!” But we're really targeting a segment in population who understands that that's not a bad thing. It can be very very good for you. It's good for your brain, it's good for your metabolism. There are many, many benefits to healthy and good fats and we shouldn't be afraid of them. So, you can find Love Good Fats bars at a number of food, drug and mass merchandisers as well as Costco in Canada. Here in the US, we are distributed all of the Whole Foods. We're also in Kings, Balducci’s, on Vitamin Shop, on Amazon. You can also find us at www.lovegoodfats.com and on social @lovegoodfats.