We met with Love Good Fats' VP of Marketing, Rosemary Whaling at Expo East 2019 to talk about their experience with building brand awareness with Sampler.
"We did a sampling program with Sampler as part of the NEXTY Consumer Choice Awards and worked with Sampler to get our bars into consumers mouths. But as we say here at Love Good Fats, we're all about getting bars in bellies. We were thrilled to be able to partner with Sampler and the NEXTY Consumer Choice Awards in order to get those products into people's hands.
One of the things that I found was really unique about Sampler was that we got an amazing number of emails out of the program, we had a really high often rate so that meant that you know consumers were liking our product and then we can then communicate with them. Then, we also got all their consumer reviews and that's not something that you always get from a sampling program and all those were available to us and and they're super valuable—you can't put a number on it.