Sampler announces CPG industry’s first-ever consumer sentiment machine learning tool

Toronto, ON: Sampler is thrilled to announce their newest machine learning tool within their product sampling dashboard, known as Consumer Sentiment Analysis. As the first of its kind within the CPG and sampling space, the Consumer Sentiment Analysis tool sifts through thousands of consumer reviews, surveys, and social posts to identify key themes, keywords and sentiment about a brand’s product. On top of the deep consumer insights brands already have access to in the Sampler Analytics Dashboard, the consumer sentiment analysis tool will show CPG brands which product features, ingredients and messaging really resonate with consumers. This allows brands to not only deeply understand exactly how consumers feel about their product on a mass scale in real time, but also speak the same language as their consumers in future marketing campaigns.

‍

On top of the deep consumer insights brands already have access to in the Sampler Analytics Dashboard, the consumer sentiment analysis tool will show CPG brands which product features, ingredients and messaging really resonate with consumers. This allows brands to not only deeply understand exactly how consumers feel about their product on a mass scale in real time, but also speak the same language as their consumers in future marketing campaigns. 

“We could not be more excited to announce our consumer sentiment analysis tool. We are living in a moment of data overload - while consumer feedback can be incredibly valuable, brands are finding it overwhelming to sort through. This tool allows brands to identify key trends, effectively segment their audience and plan personalized re-marketing campaigns” Sampler’s CEO and Founder, Marie Chevrier Schwartz, said. 

‍

‍Kirk Demerling, Sampler’s Director of Product Development added, “we are really proud of our sentiment analysis tool. We’ve built an intuitive sorting mechanism, powered by machine learning, that allows you to easily filter for the differing sentiments and see what specifically consumers like and dislike about the product’s in your portfolio.”

‍Additional key features include:

• summarized view of brand’s survey response rate, ratings, reviews, and overall sentiments for all reviews
• quickly grasp each product’s individual performance by comparing product variants sentiment
• sort reviews that include particular keywords with ease
• benchmark against your category’s and competitors’ average

‍

‍

“Having strategies that not only allow brands to collect feedback but also act on it is a vital skill as the retail landscape evolves. With the introduction of this tool, Sampler's advanced analytics now gives brands a 360°, real-time picture of not only who received your sample but also what they thought” Erik Davis , Sampler’s Chief Product Officer stated.In today’s landscape, online review management is pivotal in managing brand reputation as 90% of consumers read reviews before purchasing a product. We also know that 1 in 4 consumers who get a free sample, leave a review of the product, so digital product sampling is then not only an immersive experience for consumers – it’s also an effective and direct way to collect powerful consumer feedback.

‍

‍About Sampler: Sampler, headquartered in Toronto, Canada, is the leading direct-to-consumer product sampling platform helping brands deliver samples online and gather the data and insights they need to build one-to-one relationships with consumers. Sampler has worked with over 650 brands in 24 countries, and has built a reach of over 59M consumers.

##########