Sampler and Men’s Health partner to help advertisers distribute product samples to a male audience

It’s more important than ever for brands to build relationships with their target audience at home. That’s why the world’s largest men’s media brand, and the number one source of information for and about men, Men’s Health, has partnered with Sampler to create the Men’s Health Supply Kit - a free box of handpicked product samples for their audience to try at home.  

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It’s more important than ever for brands to build relationships with their target audience at home. That’s why the world’s largest men’s media brand, and the number one source of information for and about men, Men’s Health, has partnered with Sampler to create the Men’s Health Supply Kit - a free box of handpicked product samples for their audience to try at home.

Through this custom Supply Kit, consumer packaged goods brands can invite the highly engaged Men’s Health audience to handpick product samples that best match their lifestyle to try for free. Once selected, their samples are delivered straight to their home to test out and share feedback on the product with the advertiser.

The Supply Kit program will help Men’s Health reach their audience with a new perk while allowing them to collect advanced audience insights, ranging from shopping behaviours to dietary preferences and hobbies. These valuable insights are gathered by Sampler via a questionnaire that helps the platform match consumers with free samples they’ll love.

Morgan Kingdon, Network Success Manager at Sampler, notes that understanding your audience and delivering unique experiences are essential to building a media brand. “In a time where we consume more media than ever before, media brands continue to compete for their audience’s attention with new platforms and new voices. By partnering with Sampler, they can differentiate themselves with a unique and memorable at-home experience that helps convert their audience into avid fans. Sampler’s network partners can also leverage the platform to build a deeper understanding and ownership of their audience through advanced platform insights and CRM opt-ins.”

The Supply Kit will enable Men’s Health to create a turnkey engagement program for their audience while also enabling their advertisers to deliver in-home product experiences that will build brand awareness and loyalty—you can check out the Supply Kit here.

To learn more about the Men's Health Supply Kit program and participating in the Sampler Exchange, book a discovery call today.