Program overview

Product sampling has always played a major role in the skincare shopping experience. To this leading beauty brand, that was no exception. The brand was looking to not only drive trial of their unique enzyme peel in consumers’ homes, but also leverage their program to strategically build their email list and drive brand awareness. As a result, they were able to create a memorable trial experience for their targeted audience in the comfort of their homes, collect thousands of email opt-ins for future remarketing, and gain valuable user-generated content from happy consumers engaging with their product.

Boosting email opt-ins

When claiming their personalized sample, the targeted audience had the option of joining the brand’s email to keep up with their latest updates and promotions. The brand saw above-average engagement with a 68% opt-in rate resulting in thousands of new emails and consumer profiles in their database. With the help of Sampler’s direct integrations to platforms like Salesforce and SAP, transferring this consumer data can be done safely and efficiently allowing the brand to begin launching personalized content, exclusive offers, and nurturing email campaigns to guide claimants all the way to purchase.

Audience engagement on social

Giving consumers the opportunity to try the skincare sample in the comfort of their own home not only caught their undivided attention, but also inspired them to capture and share their experience using the product. The response was overwhelmingly positive with over 1,400 engagements on social media and over 50 unique consumer posts, helping foster brand advocacy and loyalty. Through their Sampler program, the brand was able to harness this product excitement and desire to build a library of authentic content for future marketing campaigns.

Gaining valuable ratings and reviews

With every sample delivered, claimants received a post-trial survey where they were empowered to rate the product, share their authentic feedback, and state their purchase intent. The skincare product was an instant favourite amongst samplers getting an impressive average rating of 4.4 stars and nearly 60% of consumers giving it a 5/5 star rating. Some common themes in the feedback included being the perfect size for travel and having a fresh and clean scent consumers loved. These valuable tidbits of feedback serve as a great guide for the brand’s future sales and marketing efforts, personalized outreach, product development, and even to refine the brand’s targeted audience.

Using the Sampler Analytics Dashboard, the brand accessed a summarized view of survey responses, ratings and reviews in real time, along with a detailed analysis of the overall consumer sentiment. With direct integrations to review platforms like BazaarVoice and PowerReviews, the reviews collected during the Sampler program can easily be syndicated to their website to build trust and credibility at the point of purchase.

This successful digital sampling program highlights how skincare and beauty brands today can leverage their Sampler program to not only enable their unique audience to physically try their products but also to build their email list, launch powerful remarketing campaigns and make every one of their samples count.