Program Overview

Launching a new product is one of the most exciting times for a brand - but it doesn't come without challenges. To support a new product launch, particularly for fragrance, it’s important that brands focus on creating winning product experiences. A new fragrance is a very personal purchase with most consumers unlikely to go on to purchase a new fragrance without first experiencing the scent. Therefore, providing opportunities for product trial, beyond the physical store, as well as understanding your consumers personal preferences is key in order to provide relevant experiences that leave a lasting impression - and ensure a successful launch.

To support the launch of their new fragrance, a Luxury Beauty Brand did just that. Ahead of their launch, the Brand partnered with Sampler to create an interactive at-home product experience for their highest potential consumers.  The program was targeted to luxury fragrance lovers among Sampler’s highly engaged community, who all opted in to receive the sample. It drove awareness, adoption, and advocacy while collecting consumer insights to help the Brand fuel future personalized marketing.

Through their Sampler program, the Brand achieved multiple objectives:

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Drove awareness among luxury fragrance lovers

‍71%+ were not aware of the new fragrance before sampling, but typically opted for competitive brands

Found an engaged audience interested in furthering their relationship with the brand

‍6.3K+ emails collected for continuing communication with the brand post-trial

Drove adoption

‍78% declared they were likely to purchase the fragrance 

Fostered advocacy

‍85% were likely to recommend to a friend

Generated insights for use in competitive conquesting and for personalizing future communications by leveraging Sampler’s Community with over 600M+ first-party data points

• Which fragrance brands they typically wear
• What fragrance notes they prefer, i.e. floral, woody, fruity 
• Where they purchase their fragrances
• If they prefer to shop online or in-store

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Takeaways

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The Brand's partnership with Sampler enabled them to leverage digital sampling to achieve a personalized at-home product experience that successfully met multiple business objectives for the launch of their new fragrance. Additionally, the collaboration provided the Brand with valuable consumer insights for competitive conquesting and personalized marketing strategies. This successful utilization of digital sampling not only enhances the product's chances of success but also strengthens the brand-consumer relationship, fueling long-term growth.

Interested in supercharging your next product launch with digital sampling?  Speak to a sampling expert! 

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