A leading sexual wellness brand partnered with Sampler to launch a digital product sampling program and distribute 30,000 samples of their personal lubricant to their target audience. Using Sampler's advanced targeting options, the brand was able to boost trial and awareness amongst key consumers and deliver samples directly to their doorstep, allowing them to claim, try, and review the products in the privacy and comfort of their home. Through the program, the brand was able to grow their email database, collecting valuable email opt-ins to further power their future re-marketing efforts.
By leveraging Sampler’s diagnostic questionnaire, the brand was not only able to target their ideal consumer through a unique set of questions but also follow up with claimants post-trial to learn what they thought of the product, how they would rate it, whether they would recommend it to others, and whether they intend to purchase after trying it. The response by claimants was overwhelmingly positive with 94% of consumers rating it 4+ stars, 95% stating they would recommend it to others and a whopping 91% of respondents claiming they would purchase it in the future.
"Planning how you continue the conversation with your consumers all the way to purchase is perhaps the single most important aspect of a successful digital product sampling program. With over 6,500 email opt-ins captured during this program, the client has a unique opportunity to continue the conversation with claimants post-trial and turn them into loyal, paying customers."
of claimants are likely to recommend to others
Consumers who were interested in receiving more information, future updates, and offers from the brand were able to opt-in to their mailing list, empowering the brand to engage consumers post-trial, stay top of mind, and continue nurturing their audience all the way to purchase. The response was overwhelmingly positive with a 66% email opt-in rate and over 6500 emails collected.
With every Sampler program, brands get access to their Analytics Dashboard which provides real-time program analytics and key consumer insights. One of the most valuable tidbits of information that brands discover, is which retailers their key consumers shop at most often. This brand quickly learned that Kroger shoppers were actually way more likely to love their product with 93% of them rating it 4 stars or higher. This not only helps the brand prove demand for their product but also make its case for shelf space at that particular retailer.
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