SUCCESS STORIES

How Barney Butter discovered a new high-value target market with Sampler

Program Overview 

Sampler worked with LifeToGo, a Barney Butter eCommerce retail partner on this digital sampling program. Kat Dara, the Marketing Manager at LifeToGo, said “with our Sampler program we got more brand awareness for Barney Butter, more ratings and reviews on both LifeToGo and Barney Butter websites and increased sales on LifeToGo’s platform for Barney Butter products. It was just really a win-win for both companies.” 

Barney Butter had done in-store demos and traditional sampling in the past, but weren’t able to get the kind of actionable insights they needed to scale. With the help of Sampler’s digital sampling analytics dashboard, Barney Butter not only discovered a new audience with a 65% likely to repurchase rate but also sparked lasting relationships with consumers via email opt-ins.

New audience reached

With Sampler, brands can target against very specific segments like demographics, skin care needs, food and beverage preferences, personal interests, fitness, and shopping habits. Barney Butter gathered actionable insights on who loves their products to create more high-value, human and robust personas to increase the impact of future marketing campaigns.

Not all consumers provide the same value to any business -- these newly discovered audiences are so exciting for Barney Butter as they will provide the biggest return for their brand. Barney Butter can direct future re-marketing efforts (and budget) to these high-value consumers knowing they will see ROI.



1313

emails captured for re-marketing

83%

of ratings were 4+ stars

62%

of respondents stated that they are likely to purchase post trial

“Sampler is an amazing way to get targeted consumers interacting with your products. Consumers are actually picking your product and testing it -- this leads to higher sales. You also get real-time feedback from people that are actively engaging with your brand, so it’s really an amazing way to not only showcase your brand but also build a community around your products.”

Kat Dara

Barney Butter retailer

98%

of Kosher dieters rated product 4+ stars  

88%

of Whole Foods shoppers rated product 4+ stars, 82% likely to recommend

65%

of age 35+ claimants are more likely to purchase

84%

of Kosher dieters likely to recommend

More program highlights

98%

of Kosher dieters rated product 4+ stars  

88%

of Whole Foods shoppers rated product 4+ stars, 82% likely to recommend

65%

of age 35+ claimants are more likely to purchase

84%

of Kosher dieters likely to recommend

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