SUCCESS STORIES

How lifestyle media company Motherly leveraged digital product sampling to engage readers in a new way

Program Overview

Motherly was looking to add value to their advertising package with a leading skincare brand while helping their client drive awareness & trial of its new product. To accomplish the brand's objectives, Motherly leveraged Sampler's technology and their audience of highly engaged moms to target, reach, and deliver samples directly to the doorsteps of busy moms. Through the program, the brand delivered hundreds of samples to hundreds of American households, gaining valuable insights and reviews about their product directly from their target audience for both Motherly and their client.

By delivering the product directly to the homes of its targeted consumers, the brand was able to integrate seamlessly into mom’s busy day to build brand advocacy with 83% saying they were likely to recommend to others.

Program objectives

- Build purchase intent and brand advocacy amongst Motherly's audience                                         

- Gather relevant consumer and market insights                              

- Drive trial and awareness of natural skincare brand                              

- Reach targeted consumers         


80%

of claimants stated they would purchase post trial

94%

of claimants gave the product 4+ stars

68%

of claimants opted into Motherly's email list

"In a time where we consume more media than ever before, media brands continue to compete for their audience’s attention with new platforms and new voices. By partnering with Sampler, they can differentiate themselves with a unique and memorable at-home experience that helps convert their audience into avid fans. Sampler’s network partners can also leverage the platform to build a deeper understanding and ownership of their audience through advanced platform insights and CRM opt-ins."

Morgan Kingdom

Growth Marketing Manager

2500

email opt-ins

83%

of claimants said they would recommend the product to others

200

new households reached

100%

target audience reached

More program highlights

2500

email opt-ins

83%

of claimants said they would recommend the product to others

200

new households reached

100%

target audience reached

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