SUCCESS STORIES

How Path of Life ran its most successful coupon program with Sampler

The plant-based frozen food brand ran its most successful coupon program, grew its email list, and grew its retail distribution.

Program overview

Using Sampler’s digital sampling platform, this plant-based frozen food brand not only ran its most successful coupon program, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution. 

In this time of marketplace uncertainty and budget pressure, the team at Sampler is maximizing our brand partner’s, like Path of Life, impact and effectiveness at every stage of their sales cycle. 

We sat down with Ashley Collins, Brand Manager at Path of Life, to discuss how their Sampler program not only provided pivotal insights to improve their path to purchase and marketing initiatives but also increased retailer distribution and sales during a time where, as Ashley put it, “trail was not happening” for their brand. 

Watch the full video to hear more from Ashley on how Path of Life’s Sampler program powered long-lasting and profitable relationships with the right digitally targeted consumers. See some of the program highlights discussed in the video below.

Reached consumer demographics 

With Sampler, your marketing spend goes far beyond a free product trial as you reach your highest value consumers with advanced audience targeting. Path of Life’s program not only allowed the brand to reach 6,000 new members of their target audience but also provided data on new audiences that would like their products. 


81%

claimants stated they are likely to purchase product post trial

67%

email opt-in rate

72%

of claimants gave the product 4 stars or more

“The consumer feedback collected in our Sampler provided a great wealth of knowledge. It gave us insight into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with our consumers.”

ASHLEY COLLINS

Brand Manager at Path of Life

83%

of claimants would recommend to friend

1905

reviews collected

92%

of claimants reported they redeemed coupon

91%

new consumers

More program highlights

83%

of claimants would recommend to friend

1905

reviews collected

92%

of claimants reported they redeemed coupon

91%

new consumers

Gathered actionable ratings and reviews 

72% of customers won’t take any buying actions until they’ve read reviews. Path of Life’s program not only collected ratings and reviews but through Sampler’s Consumer Sentiment machine learning tool, Ashley and her team were able to easily see what consumers specifically liked and didn't like about their products. This tool further allowed Path of Life to discover that consumers especially loved that their products were “tasty” and “easy to make,” these key insights shaped not only future product development but also messaging and SEO strategies.

Gained referrals

A product referral from a friend is one of the strongest paths to purchase for consumers. Nielsen reports that 92% of people trust recommendations from their friends or family over any other kind of advertising. With Sampler, Path of Life was able to gain organic referrals and tap into word of mouth marketing as 80% of claimants were likely to refer to a friend. 

Increased retailer distribution

Sampler works to ensure our brand partners are being both impactful and effective with their retail spend.  The retailer specific shopper data collected in their Sampler program empowered Path of Life to create a data-driven retailer sales deck. These insights supported increased retailer distribution by illustrating to target retailers that adding Path of Life products to their frozen food product portfolio will drive incremental sales.



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