SUCCESS STORIES

How Reese leveraged digital product sampling to drive trial and awareness

Program Overview

As the number one chocolate brand in Canada, Reese recently launched its newest innovation, Reese Outrageous.To help drive awareness surrounding this exciting product, the brand partnered with Sampler in order to target, reach, and deliver samples directly to consumers’ doorsteps. Through the program, Hershey delivered over 30,000 Reese Outrageous! chocolate bars to over 20,000 Canadian households, gaining valuable insight on brand consumption, category purchase frequency and its competitive landscape. By delivering this tasty treat directly to the homes of its targeted consumers, the brand gained overwhelmingly positive feedback, collected valuable ratings, and gathered engaging user generated content and CRM for future re-marketing initiatives.

Brand Objectives:

  • Drive trial and awareness of new REESE Outrageous! candy bars
  • Reach targeted consumers
  • Generate excitement around launch
  • Gather relevant consumer and market insights

100%

of samples claimed within first week

88%

of claimants gave the product 4+ stars

66%

of claimants opted into brand email list

"Sampler has quickly become an integral part of our tool box at Hershey’s. The ability to quickly deploy our sampling initiatives target precisely the desired audience and to gain insights about our product experience through a questionnaire makes sampler an effective and efficient way for us to spend our marketing dollars especially for our new product launches."

Mathieu Gamache

Senior Marketing Manager Reese

110

User-generated social media posts featuring product unboxing experience

30,700

samples claimed in one week

37%

of claimants completed the post-sampling survey

20,700

Canadian households reached

More program highlights

110

User-generated social media posts featuring product unboxing experience

30,700

samples claimed in one week

37%

of claimants completed the post-sampling survey

20,700

Canadian households reached

Ready to join them?

See Sampler in action and connect
with a Sampling expert

Speak to a sampling expert