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As the number one chocolate brand in Canada, Reese recently launched its newest innovation, Reese Outrageous.To help drive awareness surrounding this exciting product, the brand partnered with Sampler in order to target, reach, and deliver samples directly to consumers’ doorsteps. Through the program, Hershey delivered over 30,000 Reese Outrageous! chocolate bars to over 20,000 Canadian households, gaining valuable insight on brand consumption, category purchase frequency and its competitive landscape. By delivering this tasty treat directly to the homes of its targeted consumers, the brand gained overwhelmingly positive feedback, collected valuable ratings, and gathered engaging user generated content and CRM for future re-marketing initiatives.
"Sampler has quickly become an integral part of our tool box at Hershey’s. The ability to quickly deploy our sampling initiatives target precisely the desired audience and to gain insights about our product experience through a questionnaire makes sampler an effective and efficient way for us to spend our marketing dollars especially for our new product launches."
Senior Marketing Manager Reese
User-generated social media posts featuring product unboxing experience
samples claimed in one week
of claimants completed the post-sampling survey
Canadian households reached
User-generated social media posts featuring product unboxing experience
samples claimed in one week
samples claimed in one week
Canadian households reached
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