To drive product discovery and sales of their new pretzel snacks, this leading snack brand partnered with Sampler on a Kroger.com digital sampling experience
With Kroger serving as a key retail partner, this leading snack brand was looking to drive product discovery for its new pretzel snacks amongst verified Kroger.com shoppers.
Looking to amplify their Kroger shopper marketing plan with a unique omnichannel touchpoint, the brand’s sampling experience was integrated into Kroger.com checkout for shoppers that met the brands targeting parameters. After self-selecting to receive the pretzel snacks sample, Kroger shoppers engaged with the brand through a personalized in-home sampling experience. 25,000 unique Kroger households opted in to try the product!
of samplers were new to the brand
lift in sales
wasted samples - all participants self-selected to receive the sample
Sampling at Kroger had a direct impact on this brand’s retail sales. In fact, post-sampling, Kroger Shoppers who sampled the pretzel snacks converted to purchase at a whopping rate of 40X more than a non-sampled control group. That’s quite the impact! Here are some reasons why digitally targeted sampling lead to these massive results:
A staggering 98.9% of samplers in this campaign had never tried the product before, making them an ideal audience for the brand, who aimed to introduce its new product to a wider audience.
In-home sampling means that with a 2.96 average household size, one sample goes a long way! That means that with a program size of 25,000 samples, that’s a potential reach of 74,000 people.
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