SUCCESS STORIES

How Shameless Pets reached new consumers, and their pets, while collecting powerful reviews.

Program Overview

A cute dog cuddled on a pillow holding Shameless Pet treats

Shameless Pets, founded in 2018, is a natural, sustainable and nutrition-focused pet food brand that uses up-cycled fruits and vegetables to create tasty treats for both cats and dogs. Shameless Pets partnered with Sampler to distribute samples of treats to reach digitally targeted consumers, and their dogs.


Using Sampler’s advanced audience targeting, Shameless Pets, along with their dedicated sampling expert, determined a target audience that they knew would love these products. The tasty treat was an instant favourite amongst the targeted consumers with all of the samples being claimed in one weekend.

Objectives

Shameless Pets was looking to leverage their digital sampling program with Sampler to: 

  • Grow their email list
  • Gather ratings & reviews
  • Increase trial & awareness with new consumers
  • Reach their target audience

Each of these objectives were not only achieved, but as you will see, some results actually over performed against category benchmarks. 

2617

emails collected, which can be used for future re-marketing efforts.

72%

of survey respondents stated that they were likely to purchase the product post-trial.

86%

of sample claimants left a 4+ star rating (category benchmark is 83%).

“Our experience with Sampler was great, they have a very user-friendly platform that’s easy for brands to engage with. Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples’ homes that had never heard of us -- all around a very positive sampling experience.”

SABRINA HAN

Creative Brand Manager at Shameless Pets

55%

of claimants opted-in to the brand's email list.

4.4

average star rating (out of 5).

93%

of survey respondents were introduced to the brand for the very first time.

34%

of claimants left a rating and review.

More program highlights

55%

of claimants opted-in to the brand's email list.

4.4

average star rating (out of 5).

93%

of survey respondents were introduced to the brand for the very first time.

34%

of claimants left a rating and review.

Ratings and Reviews

We all know that ratings and reviews are pivotal for sales in today’s market, especially for emerging brands.

What is really exciting about the ratings and reviews collected during this program is that they will not only add credibility to the brand’s e-commerce store but they also provide key insights for the brand. 

For example, sample claimants loved the simple ingredients included in the product, dogs of all sizes enjoyed the treats and older dogs found the treats a little chewy. These insights can not only be used to guide future product development and innovation but also in future SEO and marketing efforts.

Retailer Distribution - Costco

Shameless Pet’s dedicated sampling expert discovered an exciting opportunity for the brand, to focus on Costco shoppers. Here’s why:

         - 86% survey respondents shop at Costco and left a 4+ star rating and review for the product.

         - 74% survey respondents shop at Costco and stated they were likely to purchase the product post-trial.  

While Shameless Pet’s products are already sold in Costco, this data will help the brand determine future retailer investments and create a data-driven sales deck to secure Costco distribution in 2022 and beyond. Learn more about how a digital product sampling program can boost your retailer distribution in 2022 here

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