How Truman's leveraged Sampler to drive trial and awareness

The unique program expanded Truman’s reach with a target audience and garnered valuable consumer insights, product feedback and reviews.

Program overview

Co-founders Jon Bostock and Alex Reed founded Truman’s after noticing the significant amount of waste, inefficiency, and poor customer experience in the cleaning industry. Born from the philosophy of minimalism, Truman’s offers a line of non-toxic cleaning products that reduce shipping and plastic waste while effectively cleaning your clothes, dishes, and home surfaces. This innovative brand set out to create brand awareness and drive trial of their cool products and partnered with Sampler to power their “Your dish is my command” digital product sampling program.

The unique program distributed 6,000 samples to Truman's targeted audience and garnered valuable consumer insights, product feedback and reviews.

Brand Objectives

- Generated excitement around launch

- Reached targeted consumers

- Gathered relevant consumer and market insights

- Drove trial and awareness


claimed they're likely to buy the product after trying it


of claimants opted into brand email list


rated the product 4+ stars

“Working with the Sampler team was amazing. They were responsive from the very beginning helping us understand how the process worked and what to expect. From the time they published our offer, we had an opt-in rate of almost 75% so we had great customer engagement which is super important for a new brand like ours.”

Alex Reed

Co-founder and CMO Truman's

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