Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.com
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The unique program expanded Truman’s reach with a target audience and garnered valuable consumer insights, product feedback and reviews.
Co-founders Jon Bostock and Alex Reed founded Truman’s after noticing the significant amount of waste, inefficiency, and poor customer experience in the cleaning industry. Born from the philosophy of minimalism, Truman’s offers a line of non-toxic cleaning products that reduce shipping and plastic waste while effectively cleaning your clothes, dishes, and home surfaces. This innovative brand set out to create brand awareness and drive trial of their cool products and partnered with Sampler to power their “Your dish is my command” digital product sampling program.
The unique program distributed 6,000 samples to Truman's targeted audience and garnered valuable consumer insights, product feedback and reviews.
claimed they're likely to buy the product after trying it
of claimants opted into brand email list
rated the product 4+ stars
“Working with the Sampler team was amazing. They were responsive from the very beginning helping us understand how the process worked and what to expect. From the time they published our offer, we had an opt-in rate of almost 75% so we had great customer engagement which is super important for a new brand like ours.”
Co-founder and CMO Truman's
Generated excitement around launch
Gathered relevant consumer and market insights
Reached targeted consumers
Drove Trial and Awareness
Generated excitement around launch
Gathered relevant consumer and market insights
Gathered relevant consumer and market insights
Drove Trial and Awareness
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