Kimberly-Clark Launches New Direct to Consumer Brand

Program Overview

Kleenex launched their first strictly Direct To Consumer brand in Summer 2017.  With no retail partner, distributing product samples traditionally would generate very little return. By leveraging Sampler’s network, Kleenex was able to reach, engage and incentivize brand new audiences. In less than 1 week, the brand was able to go to market targeting their target market 100% of the time.

Armed with product feedback and consumer insights, Kleenex was able to use this data to optimize their Direct To Consumer brand awareness efforts.


of claimants opted-in to email list


of claimants stated they would repurchase post trial


target audience reached

More program highlights

Speak to a sampling expert

See Sampler in action and connect
with a Sampling expert

Book a call