Leading Coffee Brand Leverages Sampling for Measuring Intent on Snapchat

The brand utilized Sampler’s digital sampling solution to seamlessly integrate a sample offer into their Snapchat ads -- vastly boosting their efficiency.

Program Overview

Snapchat has always made it extremely difficult to measure intent. For a leading coffee brand, digital product sampling was a great way to help them measure the impact their advertising had on action intent.

Using Sampler, the leading coffee brand distributed sachets of their product to Canadians between the ages of 18-34. Sampler’s digital sampling solution offered the brand a seamless integration into their Snapchat media buy.

With the insights discovered in their digital sampling program, this leading coffee brand understands how media spend is influencing action intent using digital sampling incentives.


Brand awareness


Action intent


Click rate

More program highlights


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