SUCCESS STORIES

Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers

See how a Sampler program drove email opt-ins, ratings and reviews, and long-term adoption of three products across this conglomerate's portfolio.

Program overview

This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives: 

Growing their email list

When claiming a sample with Sampler, claimants are asked if they want to opt-in to the brand's email list. This empowers brands to further engage consumers by highlighting upcoming initiatives, marketing activities or other products in their portfolio.  If brands are unsure of how to best leverage email lists, our sampling experts work with them directly to recommend effective re-marketing strategies so they can continue the conversation with consumers all the way to purchase.

Getting to know their consumer’s content preferences

Claimants for this program were surveyed to discover what kind of content they prefer receiving from this brand via email. This allowed the brand to know what kind of content marketing is most engaging and likely to lead to purchase for these target audiences.

90,000

consumers reached

30,000

samples delivered per product

53%

average stated repurchase rate

With the insights and data that we've captured from this program, not only is there an opportunity to re-market to over 32,00 new users, but to create specially-tailored content based on their self-declared preferences."

Alisha Manion

Client Success Manager

64%

average opt-in to email list rate across 3 products

60%

average repurchase rate from CVS, Sam's Club and Walgreens shoppers

28.7k

sample claimants completed a rating and review - 4.58 (out of 5) star average

92%

of CVS, Sam's Club and Walgreens shoppers gave a 4+ star rating

More program highlights

64%

average opt-in to email list rate across 3 products

60%

average repurchase rate from CVS, Sam's Club and Walgreens shoppers

28.7k

sample claimants completed a rating and review - 4.58 (out of 5) star average

92%

of CVS, Sam's Club and Walgreens shoppers gave a 4+ star rating

Retailer Distribution 

With Sampler, brands get complete access to our analytics dashboard which provides real-time program tracking and insights on their program and claimants. Members of our incredibly engaged audience build a profile full of demographic and lifestyle insights, including where they shop. Based on claimant ratings and repurchase rate, brands can then discover which shoppers are most likely to buy their products.

This conglomerate discovered that Sam’s Club, Walgreens, Walmart and CVS shoppers were most likely to love their products with the highest repurchase rates (92% av.) and the highest ratings (60% gave 4+ stars rating). 



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