With a millennial target audience in mind, the brand used Sampler’s technology to boost the effectiveness of influencer efforts and gather product feedback.
o.b. Tampons is a trusted brand with a strong cult following for their applicator-free line of tampons. Driven by a “Less Waste” motto, o.b. was looking to reach millennial audiences through social media advertising and influencers with a free product offer.
With a millennial target audience in mind, the brand was looking to zone in on tampon users that are new to o.b.’s non-applicator product.
With the launch of social media ads and influencer video segments in tandem to promote the free product offer, o.b. was looking to Sampler’s technology to help them gather product feedback and sentiments from trial users on their experience.
of claimants stated they purchased post trial
of claimants opted in to brand's email list
See Sampler in action and connect
with a Sampling expert