SUCCESS STORIES

o.b. Tampons Uses Digital Sampling to Amplify Influencer Marketing

With a millennial target audience in mind, the brand used Sampler’s technology to boost the effectiveness of influencer efforts and gather product feedback.

Program Overview

o.b. Tampons is a trusted brand with a strong cult following for their applicator-free line of tampons. Driven by a “Less Waste” motto, o.b. was looking to reach millennial audiences through social media advertising and influencers with a free product offer.

With a millennial target audience in mind, the brand was looking to zone in on tampon users that are new to o.b.’s non-applicator product.

With the launch of social media ads and influencer video segments in tandem to promote the free product offer, o.b. was looking to Sampler’s technology to help them gather product feedback and sentiments from trial users on their experience.

Key insights:

  • 45% participated in a follow-up survey
  • 82% likely or very likely to recommend to a friend
  • 146K views of influencer's video

64%

net-new consumers

39%

of claimants stated they purchased post trial

55%

of claimants opted in to brand's email list

More program highlights

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