Program Overview

Unilever was looking to target consumers who shop at Kroger and to recommend a deodorant that matched the key attributes the customer was looking for.

Sampler identified consumers who matched the criteria, and allowed them to select a sample customized around the product attribute that was most important to them. Samples were delivered direct to consumers’ homes, along with a follow-up coupon redeemable in Kroger stores. Sampler sent a follow-up survey to consumers 3 weeks after their sample was delivered, making it seamless for a leading deodorant brand to gather ratings & reviews.