SUCCESS STORIES

Vim Drives Trial and Gathers Insights Through Digital Sampling

Program Overview

Unilever was looking for a way to drive trial of Vim Power & Shine to a targeted audience while maximizing the impact of that sample by generating new product reviews. With household cleaning products being typically a low involvement purchase, product sampling was identified as a key channel for driving engagement & loyalty with the product.

Solution:

Sampler’s technology helped identify key product attributes (both positive and negative) that helped the brand better understand how consumers used their product, and what low hanging fruit could improve upon for their next product reformulation.

The program had 15X MORE than the average conversion of a post-purchase survey – 50% more than average Sampler campaign (30%).

Actionable Insights:

Sampler’s technology helped identify key product attributes (both positive and negative) that helped the brand better understand how consumers used their product, and what low hanging fruit could improve upon for their next product reformulation.


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